![]() Maybe, now, the company can convince kids that Facebook is pretty cool, too. "Parents are still cool at that age," Messenger chief David Marcus observed of the app's key demographic. That may be true, but it's difficult to ignore another, potentially huge, upside for Facebook that a dedicated kid-centric product like Messenger Kids comes with: lots and lots of young eyeballs.Įven though Messenger Kids is a far cry from the full Facebook experience, and doesn't have any tie-ins to the company's advertising network, there's no getting around the fact that it opens up the possibility of hooking a new generation on Facebook long before they're old enough to even have their own accounts.Īnd, considering the 13-year-old social network's problem attracting younger teens, exposing kids to Facebook - and, yes, it's Snapchat-like selfie masks - before they're old enough to question whether their parents' social media is cool, could result in more engaged future users. "We believe that it's possible to give kids a fun experience that provides more peace of mind for parents, too," Facebook's Global Head of Safety Antigone Davis writes in a blog post. Credit: facebookįor its part, Facebook said the app is meant to address a real issue families with young kids face: balancing the desire to be connected on social media with safety. To that end, an adult must first open the account, and then app offers a variety of features to guarantee the security of the child. The objective is to allow young children to communicate with family and friends in a completely secure environment. Messenger Kids lets kids try out Facebook's augmented reality effects. Facebook Messenger Kids is a messeging app designed, principally, for children age six and younger. The company also uses software that can automatically detect certain types of content, like nudity, and prevent it from being shared within the appīut even with those safeguards, the app will still likely raise concerns among some parents, particularly as supposedly kid-friendly services like YouTube Kids are facing a backlash for the prevalence of disturbing content. Parents are notified if a child blocks or reports an account, and they can take those actions on their child's behalf as well - though they can't read their messages without the child's deviceĪdditionally, Facebook has a dedicated team of reviewers who monitor reports from Messenger Kids accounts. If another child on Messenger Kids wants to chat, then the parents of both children need to be Facebook friends Parents approve all friend requests via their own Facebook accountĪdults must be Facebook friends with the parent of the child they want to message Parent Dashboard: Parents can manage their kids' contact list, and monitor messages on the Messenger Kids app. 46 in Social Networking 4.3 68.8K Ratings Free Screenshots iPhone iPad Messenger Kids Made for Kids. "Parents control every facet of it," said Product Management Director at Facebook Loren Cheng.įacebook said it spent the past 18 months talking with childhood development and safety experts to come up with a set of controls that will satisfy the majority of parents' potential concerns.Ī Messenger Kids account must be associated with a parent's existing Facebook account The Messaging App for Kids Meta Platforms, Inc.
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